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Product Brochure Designs

Magazine Mockup Guru
Promotional Product Brochure Designs. Guru Digital Arts College 2003.

Digital Media Producer Diploma​

Guru Three-fold Brochure

Vector/Raster Illustration and Layout/Typography

Tools: Adobe Illustrator [version 10] Adobe Photoshop [version 7] Adobe Acrobat [version 6]

In the summer of 2002, I had the opportunity to help co-found a small private college "Guru Digital Arts College" in Edmonton. I had recently left NAIT where I had worked for years and in the end, was Program Director of two full-time programs (Multimedia Technology and Webmaster).

Because of my skills as a curriculum developer and my complimentary Art Direction/Design experience, I was able to help the college get off to a great start in many ways. In addition to designing the initial curriculum, I was responsible for corporate identity development (everything from the logo to internal documents and promo pieces). This was just one of a large number of promotional items that I designed and produced for the college.

This cover is just one of many that I’ve designed through the years. This is a good example of my abilities. I completed this brochure design in just a few hours. The cover used my own high-resolution digital design created using a photo of blueberries manipulated in Photoshop. I wanted to give the feeling of peacefulness and emergence. The verbiage used on the cover is a typographical look at the entire six-month program. Visual progression, size and contrast together with the words themselves relate to the experience of learning as a whole.

Contrasting text creates a mood and a message.

Controversial Imagery.​

Raster Illustration

Tools: Adobe Photoshop 6 & Illustrator 10

The cover for this brochure was a genuine technical challenge. Very complicated clipping masks using a raster image of a man and vector text.

This was a part of a campaign of images used to give the feel of peacefulness, contemplation and emergence. This design was also used during the Adobe Illustrator course to demonstrate complex clipping paths. This helped students make the connection between a real-world marketing piece and how it was created.

Meaningful Masking.​

Raster/Vector Illustration

Tools: Adobe Photoshop 6 & Illustrator 10

The cover for this brochure was a genuine technical challenge. Very complicated clipping masks using a raster image of a man and vector text.

This was a part of a campaign of images used to give the feel of peacefulness, contemplation and emergence. This design was also used during the Adobe Illustrator course to demonstrate complex clipping paths. This helped students make the connection between a real-world marketing piece and how it was created.

Thank You for taking the time to hear about my time at Guru Digital Arts College. I hope you enjoyed looking at the designs. I have so many memories that I can share. Reach out if you’d like to connect, I’d love to hear from you.
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